Redefining "Fun" Post COVID-19

After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?

Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").

Saas - Software as a Service. What does it mean? How it can benefit your arcade or family entertainment centre.

With Summer here, preparations are needed to ensure you have a busy, yet successful period for your family entertainment center.

FEC owner-operators have always had the question, “How can I encourage repeat visits and build guest loyalty in my location?”

Be honest with us, when was the last time you went beyond the first page of results in a Google search?

Here are 5 tried-and-tested strategies to help bring more people through your doors and increase the revenue of your Family Entertainment Centre.