How to Do a Market Feasibility Study for FECs

Starting a family entertainment center can be a daunting task. There are several facts and figures you have to lock in, and a couple of studies you have to secure to make the business venture a possibility – or prove otherwise.

Capital and funding are crucial necessities to begin business operations. If you are planning to open a single location, family-owned FEC, your own financial resources should be enough to operate, depending on the size and type of FEC you are trying to start.

A family entertainment center or family fun center comes in different shapes and forms. Your dream of starting your own business comes with a lot of work, studies, analyses, and of course – costs. Let’s zero in on an arcade game business idea.

Who's excited for this year's IAAPA Expo? We're counting down the days to the biggest trade show of the year in the Americas region - and preparation is key! Here's a rundown of 3 things you need to maximize the IAAPA experience:

After a year hiatus, trade shows and in-person events are officially back! These are great avenues to learn more about the entertainment industry, network with like-minded people and businesses, and elevate your business with fresh products and services.

Amusement Expo 2020 – we were all on top of the world. And then we got on the plane to go home and immediately the world shut down due to the coronavirus pandemic. As the market begins to reopen after our industry's most challenging year on record, we couldn’t be MORE EXCITED to celebrate the return to Amusement Expo 2021 in Las Vegas.

After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?

Game card readers, just like game cards and RFID wearables, aren’t the future of FECs they’re the present (not the new normal, the old normal). They deliver an unequivocal boost to customer experience, whilst simultaneously assisting businesses in minimizing costs, driving revenue. Period. Not convinced? Read on...

The time for using coins, tokens, and tickets in an FEC have passed, accelerated by the need for contactless , cashless payments. Technology advancements in the family entertainment center software & hardware have created guest experience innovations that have improved many different aspects of FECs. Customers now anticipate arcade debit card systems, FEC kiosks, wireless readers, contactless and cashless payment technology when they enter FECs, meaning it is imperative that your venue meets their expectations.

Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").