Empowering The Game Player and Game Changer in You.

Singapore, 30 September 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to provide integrated cashless solutions to new multi-venue entertainment hub Planet Royale located in Perth, WA.

Dubai, UAE, 23 September 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has appointed Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region. Kassam enters Embed with a total of more than 20 years of experience in international management, six of which have been within the entertainment industry. Born in the United Kingdom, migrated to Canada, and managing companies all over EMEA, Kassam’s valuable global experiences will elevate Embed’s customer-centric advocacy of providing its clients with solutions to achieve the superior guest experience.

Dubai, UAE, 16 September 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries returns as a major FEC representative in the concluded Saudi Entertainment and Amusement (SEA) Show 2021, priding on its innovative centrepiece, the award-winning Mobile Wallet, which allows customers to use their mobile phone to to play games, control their spending, and move to a COVID-19 safe, contactless environment.

SINGAPORE, 12 Aug, 2021: Since 2001, Embed has been transforming the business of fun as the global leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries. Today, Embed announced celebrations in lieu of their 20th anniversary, marking two successful decades of innovation, industry leadership and resilience in the family entertainment centre (FEC) sector.

DALLAS, TEXAS, July 15, 2021 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to partner with Pizza Ranch to announce the opening of three new locations across the Midwest: Champlin, MN; Brookings, SD; and, Duluth, MN. Pizza Ranch combines everyone’s two favorite things — great food and arcade games. Pizza Ranch restaurants offer an all-day buffet, including cravable pizza, a salad bar, The Country’s Best Chicken®, and a dessert buffet. Select locations also offer a FunZone Arcade, featuring games and a full-service redemption center.

Dallas, Texas, July 08, 2021: Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, returned not just as an exhibitor at Amusement Expo International 2021 but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for FEC businesses as they emerge from the shadows of the pandemic. The Embed team was excited to meet new and reunite with existing customers, partners and friends at the Embed booth.

Dallas, Texas, June 10, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, is pleased to announce they will be participating in the upcoming Amusement Expo International 2021 in Las Vegas. Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for FEC businesses as they emerge from the shadows of the pandemic. The Embed team is excited to meet new and reunite with existing customers, partners and friends at the Embed booth.

Singapore, 27 May 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to provide integrated cashless solutions to Zone Out Arcade located in Nelson Bay, Australia.

Singapore, 6 May 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to partner with Dreamworld Gamesite to provide their integrated cashless business solution.

Dubai, UAE, 27 April 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has recently signed a three-year exclusive agreement with Veltmeijer Group in the Netherlands to open amusement centers across Europe. Veltmeijer Group consists of Gamestate, Gametown, Gamecity arcade and Family Entertainment Centers, which has over 40 sites and 18 stores with Embed. As their business grows, Veltmeijer Group has real-time visibility and control across their entire operation by partnering with Embed as their preferred cashless business solution. Despite the uncertainty due to the pandemic, Veltmeijer Group pushed forward with their business expansion, opening new locations such as: 1. Gametown Het Heijderbos, Center Parcs, Netherlands, opened February 14, 2020 2. Gametown De Kempervennen, Center Parcs, Netherlands, opened April 8, 2020 3. Gamestate Breda, Netherlands, opened July 1, 2020 4. Gametown De Vossemeren, Center Parcs, Belgium, opened October 6, 2020 5. Gamecity Praha, Hamleys, Czech Republic, opened December 2, 2020 Gametown Bispinger Heide, Center Parcs, Germany, opened December 10, 2020. Gametown De Eemhof, Center Parcs, Netherlands, opened December 2020 Gamecity de Lommerbergen, Landal GreenParks, Netherlands, opened February 11, 2021 Gamestate, Mall of the Netherlands, Westfield, Netherlands, opened March 18, 2021 Opening up a new arcade amid a global pandemic would have raised eyebrows, but Veltmeijer Group opened 9 locations across different parts of Europe. The Gamestate, Gametown, and Game City teams took advantage of the lockdown and hustled together, getting themselves ready to open one location after another as soon as the restrictions eased.