Empowering The Game Player and Game Changer in You.

Dubai, UAE, 27 April 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has recently signed a three-year exclusive agreement with Veltmeijer Group in the Netherlands to open amusement centers across Europe. Veltmeijer Group consists of Gamestate, Gametown, Gamecity arcade and Family Entertainment Centers, which has over 40 sites and 18 stores with Embed. As their business grows, Veltmeijer Group has real-time visibility and control across their entire operation by partnering with Embed as their preferred cashless business solution. Despite the uncertainty due to the pandemic, Veltmeijer Group pushed forward with their business expansion, opening new locations such as: 1. Gametown Het Heijderbos, Center Parcs, Netherlands, opened February 14, 2020 2. Gametown De Kempervennen, Center Parcs, Netherlands, opened April 8, 2020 3. Gamestate Breda, Netherlands, opened July 1, 2020 4. Gametown De Vossemeren, Center Parcs, Belgium, opened October 6, 2020 5. Gamecity Praha, Hamleys, Czech Republic, opened December 2, 2020 Gametown Bispinger Heide, Center Parcs, Germany, opened December 10, 2020. Gametown De Eemhof, Center Parcs, Netherlands, opened December 2020 Gamecity de Lommerbergen, Landal GreenParks, Netherlands, opened February 11, 2021 Gamestate, Mall of the Netherlands, Westfield, Netherlands, opened March 18, 2021 Opening up a new arcade amid a global pandemic would have raised eyebrows, but Veltmeijer Group opened 9 locations across different parts of Europe. The Gamestate, Gametown, and Game City teams took advantage of the lockdown and hustled together, getting themselves ready to open one location after another as soon as the restrictions eased.

DALLAS, TEXAS, April 08 2021 –Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to partner with Fun Land Entertainment Centers to officially announce the opening of their new location, Fun Land of Fairfax, located in Centreville, Virginia. Fun Land of Fairfax is 50,000 square feet of fun for all ages. Attractions include 100 arcade games, Clip ‘n Climb, Ropes Course, Indoor Go-Karts, Laser Tag, Hologate VR, and Fun Land Entertainment Centers’ first full restaurant & bar, Tailgaters Sports Grill. Embed’s involvement includes the addition of 155 smartTOUCH readers, the industry’s most advanced and award-winning readers, and self-service kiosks that come with easy upsell features, package deals, and reloading of game cards.

Singapore, 01 April 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries has launched a range of initiatives to help the industry kickstart its road to recovery – empowering, enabling and easing the business of fun. “2021 is an opportunity for us to rebuild, survive and thrive with everything we learned last year. We’ve proven that we’re more resilient and creative than any other industry. We’ve seen our customers prosper and thrive during the pandemic simply by embracing the right technology to unlock a more sustainable and profitable business model. Contactless low-touch experiences became the norm; operators and customers were forced to adapt. There’s no doubt that technology cemented its place as a fundamental operating need in our industry’s future.” said Renee Welsh, CEO, Embed.

DALLAS, TEXAS, October 15 2020 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, is proud to partner with Scary Strokes, located in Waldorf, Maryland, to launch the award-winning Mobile Wallet. Implementing Embed’s Mobile Wallet not only enabled Scary Strokes to effectively offer their guests safe, contactless gameplay and redemption options, but empowered guests to top-up their virtual game cards anytime, anywhere, without leaving the game; plus, guests will never lose their game cards because it is safely stored in the mobile wallet and protected by mobile encryption technology.

Singapore 1 October 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to partner with Ticket Time, located in Queensland, Australia, to open their new business and pop-up arcade by providing their integrated cashless business solution. Opening up a brand new arcade amid a global pandemic would have many raising their eyebrows, but not Luke Phillips, Owner of Ticket Time. Ticket Time opened in June 2020, just in time for the school holidays in Australia, and immediately encountered the business challenge of Australian inter-state travel restrictions (and border closures), severely impacting tourism revenue. With limited staff, plus the challenge of implementing extensive COVID government-mandated regulations for operation, like capacity management, guest arrival check-in for tracking and tracing purposes, social distancing requirements, etc., Luke Phillips knew he needed to implement a system that can act as a “staff member” without compromising the customer experience.

Singapore, 17 August 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries announced its plans to hosts a 3-part webinar series entitled “Getting To The Other Side.”

Singapore, 09 April 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries has launched a range of initiatives during this unprecedented climate, to weather this storm with our partners, customers and friends, helping them to settle into these unsettling times.

Dallas, Texas, March 16, 2020 – Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, reinforced its position as a leader in transforming the industry of fun at this year’s Amusement Expo International 2020, bringing home two awards - AMOA Operator’s Choice Award and Amusement Expo 2020 Best Booth Design Award.

Dallas, Texas, March 5, 2020 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is pleased to showcase its latest innovations at this year’s Amusement Expo International 2020 in New Orleans, Louisiana. Here’s what you can expect to see:

Dubai, UAE, 2 March 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries dominated the news with the showcase of the Mobile Wallet at the recent Saudi Entertainment and Amusement Show 2020 (SEA Show 2020).