Empowering The Game Player and Game Changer in You.

Dubai, UAE, 23 September 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has appointed Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region. Kassam enters Embed with a total of more than 20 years of experience in international management, six of which have been within the entertainment industry. Born in the United Kingdom, migrated to Canada, and managing companies all over EMEA, Kassam’s valuable global experiences will elevate Embed’s customer-centric advocacy of providing its clients with solutions to achieve the superior guest experience.

Singapore, 05 Aug 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, has appointed Kash Ahmad as Chief Management Consultant, North & South America. Kash Ahmad has an impressive 25-year professional track record in the Family Entertainment technology and operations space, culminating in his recent leadership role as Executive Director at Cineplex Entertainment LP. Having spent most of his youth living in Canada and Southeast Asia, he was drawn to Arcades around the world, and comes to Embed with an international mindset. In his experience in Family Entertainment, he developed a passion for the service industry and the dream of going beyond the transaction, focusing on creating memorable customer experiences and fulfilling customer relationships (that drive return visits and future-proof a business) as the key to success.

Singapore, 01 April 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries has launched a range of initiatives to help the industry kickstart its road to recovery – empowering, enabling and easing the business of fun. “2021 is an opportunity for us to rebuild, survive and thrive with everything we learned last year. We’ve proven that we’re more resilient and creative than any other industry. We’ve seen our customers prosper and thrive during the pandemic simply by embracing the right technology to unlock a more sustainable and profitable business model. Contactless low-touch experiences became the norm; operators and customers were forced to adapt. There’s no doubt that technology cemented its place as a fundamental operating need in our industry’s future.” said Renee Welsh, CEO, Embed.

Singapore, 17 August 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries announced its plans to hosts a 3-part webinar series entitled “Getting To The Other Side.”

Singapore, 09 April 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries has launched a range of initiatives during this unprecedented climate, to weather this storm with our partners, customers and friends, helping them to settle into these unsettling times.

Dallas, Texas, March 5, 2020 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is pleased to showcase its latest innovations at this year’s Amusement Expo International 2020 in New Orleans, Louisiana. Here’s what you can expect to see:

Dallas, Texas, February 6, 2020 – Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, is proud to partner with Midwest Coin Concepts, the premier choice for amusement entertainment machines, to bring unmanned arcades into small footprints.

Singapore, July 26, 2019 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, expands its team as it grows its presence across the globe.