All Posts

Embed's SaaS Solutions Make Waves at SEA Expo 2023

Dubai, United Arab Emirates, 1 June 2023: Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, showcased its Software as a Service (SaaS) products at the Saudi Entertainment and Amusement (SEA) Expo in Riyadh from 28 to 30 May 2023.

SEA Cover image_FB 820x305

“We’re thrilled about our return to the Middle East for one of the biggest trade shows in the region!” says Renee Welsh, CEO at Embed. “As we are taking STATS global - the data visualisation dashboard powered by Amazon Web Services - we are seeing a great reception and turnout for our Software as a Service (SaaS) solutions like the Mobile Wallet, which recently exemplified with a 5x increase in reload value versus cash and credit card for our customers based on 2022-2023 success metrics,” she continues. “Our client Magic Planet of Majid Al Futtaim even won MENALAC Awards’ Best Innovative Use of Technology for utilising our Mobile Wallet.”

It simply cannot be helped now that the FEC industry is transitioning from manual operations to digital with the help of SaaS products. We are expecting this trend to continue especially now that the entertainment industry is at the core of His Royal Majesty’s Saudi Vision 2030 to diversify the country’s resources,” shares Andy Welsh, CTO at Embed. “This is why we consistently develop solutions while partnering with industry titans like Apple, Google, and Amazon Web Services. The future is SaaS.”

Aside from the Mobile Wallet and STATS, the Embed Mavericks performed free demos of its roster of integrated hardware and software solutions such as KIOSK+ and TOOLKIT, and showcased game cards and wearable media at the show-stopping Bling Trunk.

Here are other highlights from the show:

 

Executive Think Tank PanelSEA Masthead_Panel Discussion

CEO Renee Welsh sat among the SEA Expo 2023 panel to discuss “The Evolving Industry of Family Entertainment Centers – Providing A Wholesome Family Experience,” pounding on new FEC trends, state-of-the-art equipment, and the addition of other elements to elevate each guest visit.

Strengthening Business TiesSEA Masthead_Al Rafeeh

The Embed Mavericks attended the Al Rafeeh Entertainment Group networking event at Al Walid Al Baltan Farmhouse. The team also had a meeting with SALA Entertainment to deepen the new partnership. Renee and Andy Welsh sat among C-suite executives of the SEA Expo Board Members and other senior executives in the industry for a VIP Executive Lunch sponsored by Al Baron, Al Hokair, and Seven.

Catch the Embed team and the rest of the Tech of Transformation next at IAAPA Expo Asia from 13 to 16 June at the Marina Bay Sands in Singapore. For the full trade show schedule, click here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

The Embed Ecosystem Begins a New Era in the Middle East Family Entertainment

The Embed Ecosystem Begins a New Era in the Middle East Family Entertainment DUBAI, UAE, 27 March 2025: Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, is set to bring the freshest updates to its breakthrough innovations to the Middle East for back-to-back tradeshows: DEAL Expo (Dubai World Trade Centre, 8 to 10 April, booth #Z5-110) and the SEA Expo (Riyadh International Convention & Exhibition Center, 20 to 22 May, booth #3B331).

Embed Celebrates the Tech & Innovation Awards Season, 2020-2021

SINGAPORE: 11 December 2020 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries receives awards and recognition for its leadership, innovation, and resiliency during the pandemic, a season that will be best remembered for its endless uncertainty in a year that almost got cancelled. The 2020 ASEAN CIO50 Awards, in association with Adobe, on 3 December 2020, celebrated the top CIOs, CTO and CDOs in a virtual award’s ceremony. The ASEAN CIO50 Awards was judged on the three core pillars required to thrive during a very challenging year navigating the pandemic. The pillars include Business Innovation, Leadership and Resiliency; recognition criteria of the CIOs that ensured continuity of operations/systems during COVID-19. This year honoured transformational and disruptive CIOs who exhibited these 3 core pillars in how they navigated the pandemic.

Setting Industry Standards: Embed Named AAMA Supplier of the Year at Amusement Expo International 2025

Setting Industry Standards: Embed Named AAMA Supplier of the Year at Amusement Expo International 2025 DALLAS, TEXAS, 25 March 2025: Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, makes it big at the Amusement Expo International 2025 with a successful innovation launch and prestigious industry achievement.