SINGAPORE, 16 August 2024 – Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries announces its new sales team appointments in the Americas and Europe.

“We proudly reveal the Embed Mavericks who will further champion sales and customer success to continue to provide the best of FEC tech solutions and reliability across our global operations,” says Renee Welsh, CEO at Embed. “We look forward to how this change will advance Embed further and enable, empower, and ease our customers’ business.”

Erika Nonis - Sales Account Manager, EMEA
After joining Embed in 2022 as a Sales and Account Manager and successfully managing accounts in Canada and northeastern US, Erika Nonis is the new EMEA Sales Account Manager. Armed with more than five years of experience in operations and event management at Cineplex and The Rec Room, and coming from a long line of family entertainment legacy, Nonis will be moving to Dubai, UAE to further Embed’s growth in the EMEA region: 

“We are excited to have Erika Nonis lead the European market in her new role! Her proven track record and customer-centric approach make her the ideal professional to represent Embed when engaging untapped market potential while managing Embed’s distribution partner, Bandai Namco,” shares Kash Ahmad, Global Head of Sales.

To advance its service and solutions further in the Americas, the Sales Account Managers Gabriel Wolman and Josh Adkins are set to expand new territories and promote business growth. 

Gabriel Wolman - Sales Account Manager, NASA
Working with Embed for five years, industry veteran Gabriel Wolman takes on the eastern seaboard, as well as Alaska, California, Hawaii, and Nevada. Previously, Wolman’s focus was managing accounts and building relationships with customers and industry partners in the southeastern USA.

Josh Adkins - Sales Account Manager, NASA
With 6 years of experience as an Account Manager at Redemption Plus, Josh Adkins joins Embed and will utilise his extensive industry expertise to manage accounts across the Midwest, Great Lakes Region, and Canada.

Julie Lynch - Strategic Account Manager, NASA
After joining in 2022 and focusing on new business with customers in the western USA, Julie Lynch brings over 20 years of experience in sales and account management of large Enterprise customers, working with tech and software companies like Lexmark and Sprint. Lynch has been promoted to Strategic Account Manager to manage relationships with the largest Embed customers in North America.

“Gabriel, Josh, and Julie provide a strong mix of technical and industry experience for our customers,” shares John Keys, Regional Sales Manager (NASA). “Our focus is to help our customers leverage the Embed system to increase profitability and reduce costs, ultimately driving transformational business growth. This is exactly what you get when you combine the exceptional Embed Sales & Strategic Accounts with the Success Squad™ and other operational teams.”

To complement these new roles in the Americas, Embed's Success Squad™ extends sales and customer support through payment processing analyses and supporting operators to maximise Embed's cloud-based solutions like the Mobile Wallet, BOOKINGS, and STATS to drive transformational growth of the Embed family of customers.

Comprised of Austen Ward (SaaS Squad Whisperer), Jed Hazlett (Success Ambassador), and Jeremy Dickamore (VP Global Payment Solutions), the Success Squad™ beefed up its line-up to widen its Customer Success efforts across a greater number of the Embed family by adding the following members:

• Joshua Chappell is promoted to Field Force Training Manager, with former Microsoft professional Tobie Line taking his former role as Field Force Trainer for Embed GoTrain™ - the FREE staff training Embed offers to drive guest usage and adoption of the Mobile Wallet to drive a 5x increase in average reload value.
• Armed with extensive payment processing experience at Global Payments, Will Moser joins Embed as the new Senior Payment Specialist, joining Jeremy Dickamore as Payment Gateway Guru to provide complimentary cost-savings analysis on customers’ card payment processing to secure the best rate for members of the Embed family. This results in cutting losses from hidden fees or merchant fees and supporting operators through the transition of changing payment providers. The result: changing lives with dramatic savings. The complimentary service also includes consulting (ongoing education) for customers and helping them outsmart dual pricing schemes. 
  
  “With the latest expert additions to the Success Squad™, we are more equipped to layer value for the members of the Embed family of FECs,” says Sara Paz, CMO and Embed Growth Officer. The Success Squad™ was introduced at IAAPA Expo Orlando 2023 – a dedicated team of experts and management consultants that help customers maximise their Embed system to drive transformational growth.