"The Embed Difference" Makes India Debut
DUBAI, UAE, January 2025 – Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, is set to showcase its solutions for the first time at IAAPI Amusement Expo 2025 at the Bombay Exhibition Center in Mumbai, India from 19 to 21 February.
The fifth-largest economy in the world, India is expected to grow exponentially to third largest economy by 2030. “We are proud to kickstart the year by establishing our presence in India! This vibrant and dynamic market is not uncharted territory for us, having supported our customer Dave & Buster’s market launch with their first venue last month in Bangalore, India. We are confident in the market’s booming family entertainment scene and excited about our role in its transformational growth,” shares CEO Renee Welsh. “We look forward to seeing how we can tailor-fit our solutions for existing customers and partners entering India, along with new FECs.”
As Embed’s biggest customers and global brands in the FEC industry are joining the competition to cater to the rising demand for unique dining and entertainment experiences in the country, Embed is also debuting in India to support these businesses’ tech launches. Long-time Embed customer, US-based family entertainment giant Dave & Buster’s recently opened the first of its planned international locations in India over Christmas of 2024, solidifying Embed’s position in the market. The Bangalore venue is Dave & Buster’s first franchise, in partnership with the world-renowned Malpani Group.
It was Christmas Eve at Dave & Buster’s for Embed CXO Michael Lopez (third from left) and Installations Specialist Magnesh Amin (third from right) with Dave & Buster’s Bengaluru IT & Tech Team.
From left: Antonie Bautista (Chief International Development Officer, Dave & Buster’s), Renee Welsh (CEO, Embed), Shreya Malpani (Director, Malpani Group), and Rob McMenamin (General Manager, EMEA region, Embed) at the Dave & Buster’s grand opening in India.
The Entertainment & Education Group’s (TEEG) Timezone, another member of the Embed family of FECs, also expanded its presence with its first arcade with VR and bowling in Tripurla, India, this month. “These major developments open many doors for Embed to elevate the guest experience in India and enable our FEC operators to create world-class entertainment powered by our integrated hardware and software solutions,” says Andy Welsh, CTO at Embed. “Partnering with the best tech partners to break industry barriers, delivering system reliability, free product trials, and complimentary consultations around the globe to the Embed family is how we layer value for our customers to enable them to maximise their Embed system,” adds Sara Paz, CMO and Chief Growth Officer.
Schedule a Meeting
Click here to meet the Embed Mavericks at booth #E14 to experience the dynamic Software as a Service (SaaS) solutions at the show, like the award-winning, Apple-and-Google-certified Mobile Wallet and STATS business intelligence dashboard powered by Amazon Web Services (AWS). Attendees can expect free demos of its roster of integrated hardware and software solutions like smartTOUCH+ card readers, KIOSK+, and TOOLKIT suite, and a full line of game cards and wearable media. For Embed’s full trade show schedule, click here.
