Alley Cats Entertainment Now Offers Embed’s Mobile Wallet at All Locations

Dallas-Fort Worth, TX October 3, 2024 – Alley Cats Entertainment is excited to announce that all three of its family entertainment centers now offer Embed’s Mobile Wallet feature, the only Apple and Google-certified FEC solution, making the gaming experience smoother and more convenient than ever. The new technology allows customers to have immediate digital access to their game card directly from their smartphone, providing instant visibility of their game balance and ticket count.

By leveraging Embed’s cutting-edge Mobile Wallet technology, guests can now enjoy the following benefits:

• Instant Access: Check game card balances and ticket counts right from the phones.

• Convenience: Easily add the virtual game card to Apple Wallet or Google Wallet, eliminating the need to carry a physical card, which can be lost or stolen.

• Streamlined Experience: Re-load game credits quickly and securely within the app to keep the fun going without interruption.
  

  
  

“At Alley Cats, we are always looking for ways to enhance our guests’ experience,” said Brian Smith, Owner at Alley Cats Entertainment. “With Embed’s Mobile Wallet, we’re offering our customers a faster and more efficient way to enjoy their time with us. No more worrying about lost game cards or waiting in line—everything is at their fingertips.”

To support and supplement the new rollout, Embed offers Mobile Wallet operators with complimentary GoTrain™ staff training to drive a 5x increase in average reload value, with 60% of reloads happening before guests arrive at the FEC. On top of this, Embed GoTrain™’s value-added service called HypeTrain Day created buzz and excitement at all Alley Cats’ Arlington, Hurst, and Fort Worth venues. This event was designed to engage the community, boost foot traffic, and showcase the ease and functionality of Embed’s Mobile Wallet.

Consolidated metrics from the three Alley Cats venues already show significant Mobile Wallet impact on customer engagement and spending behavior after only one HypeTrain Day event at each location: the FEC achieved a total of 69 total registrations, with the average Mobile Wallet reload value at $20 versus only $8.20 through traditional on-premises channels such as kiosks and POS stations.In addition to the HypeTrain event, Embed provided free marketing campaign assets and resources to support Alley Cats' Mobile Wallet launch for a seamless and professional integration across all locations. These assets included custom signage, digital content, and promotional instore materials, all specifically branded to highlight the advantages of Embed’s Mobile Wallet. This comprehensive support package and the complimentary GoTrain™ session are part of the many freebies the Embed Success Squad™ offers operators to drive uptake and adoption of the Mobile Wallet. This dedicated team of consultants, industry experts, payment gateway gurus, training professionals, and SaaS experts have the single aim of supporting customers to transform their business by maximising their Embed system. 

Whether at the Arlington, Hurst, or Fort Worth location, guests will now experience a frictionless, contactless gaming solution that adds a layer of ease and enjoyment to their visit. Alley Cats remains committed to adopting new technologies that improve guest satisfaction while maintaining its position as a premier family entertainment destination in the Dallas-Fort Worth metroplex.

“For FECs, it takes a squad to succeed, so we’re thrilled that the Embed Success Squad™ could work closely with Alley Cats, a trailblazing family entertainment destination, to rollout all the freebies Embed gives to members of the Embed family to layer value:

Free Mobile Wallet, free GoTrain™ staff training, in-venue GoTrain Hype Days to support FEC staff in driving guest usage of Mobile Wallet, GoTrain™ Staff Leaderboard to incentivize staff with annual, monthly, and weekly rewards for registering guests to Mobile Wallet, and free marketing campaign materials that cover the entire consumer journey, at every customer touchpoint, to raise awareness and promote the Mobile Wallet offering,” said Sara Paz, Embed CMO & Growth Officer.