Bath, UK, May 2013 – EMBED Playsafe, a leading provider of Machine Monitoring, Cashless Card and Point of Sale Systems for the amusement and family entertainment industry, is intensifying marketing efforts in Europe. As part of the push, the company’s sales team has participated in multiple regional shows, including three UK shows back-to-back in one week.
Embed Playsafe’s Steven Wooley and MD David Stenning attended the South West Region Open Day in Matford, presented by BACTA South West Region and Swan Events. This was followed immediately by the Northern Showcase, presented by Crown Direct, in Chorley. Stenning said, “Both shows were very well-organized and quite well attended. We made a number of excellent contacts, and of course it was also a good opportunity to catch up with colleagues.”
Next on the agenda was the East Coast Amusements show at the Southview Park Hotel, organized by UDC. The show was good value for the attendees, and many visitors came to buy.
Andrea Bisi, Director of International sales commented, “The UK office is perfectly positioned to serve the European market, both for sales and marketing activities, but also for service and support. It also provides a lot of the new development that is going into EMBED’s new products and features, and clearly separates us from the competition.”