Dubai, UAE, July 2012 – Embed is pleased to announce that it is a key systems provider for this year’s Modhesh World event held in Dubai UAE. Modhesh World 2012 is running from 14 June until 25 August at the Dubai World Trade Centre and is part of the Dubai Summer Surprises program that takes place each year. Modhesh World 2012 comprises a huge variety of live performances, activities, rides, games and attractions spread over 7 halls of the Dubai World Trade Centre.
Embed has been supplying systems used at the Modhesh World event for the last 3 years at its previous home at the Dubai Airport Expo Centre. With the move this year to the Dubai World Trade Centre and a much increased size of 60,000 square meters, Embed has provided cashless systems throughout the venue for rides, games and attractions plus has been commissioned by the Dubai Government to provide the entry management solution for the event.
Several well known Dubai based operators have been involved in this project including Bel-Remaitha, HB Leisure and Magic Planet and all games, rides and attractions provided to the event have been connected by Embed’s wireless cashless card system. Embed General Manager for Middle East operations, Bala Cherukooru commented that “the huge scale of this event over 7 halls and 60,000 sq m made this a challenging project to implement but with Embed’s proven wireless network and back office systems and local implementation and support team the deployment has been a huge success and has run smoothly since day one”.
Modhesh World has become a very popular event on the Dubai calendar and is visited by people from not only the UAE but across the GCC countries. Embed is proud to be associated with the event and through it’s Dubai office to demonstrate capability to deliver complex solutions for large scale projects in the Middle East region.