Embed ramps up Sales & Marketing

  • May 18, 2012
600 400 Embed

Bath, UK, May 2012 –¬†Embed, a leading provider of Machine Monitoring, Cashless Card and Point of Sale Systems for the amusement and family entertainment industry, is pleased to announce some key recent appointments and marketing initiatives.

Mr. Andrea Bisi has been appointed to the role of Director of Sales for the regions of Europe, Middle East, Africa and Asia Pacific. This new role is responsible for driving the company’s overall sales efforts in international markets outside of the America’s and for co-ordinating existing Embed direct sales team members currently located in the UK and Middle East. Andrea has a wealth of experience in sales development and management and has 15 years prior industry experience with the bowling sector where he held a number of positions including a senior international role with Brunswick Bowling and Billiards. Andrea can be reached at andreab@embedcard.com and Tel +39-340-5881679.

Coming into the direct sales team in the UK is Mr. Steven Wooley who has moved into the role of sales executive with responsibilities across the UK and Europe. Steven is a long time Embed employee with more than 5 years operational experience in the USA and UK and brings a deep understanding of Embed systems and how they can be used to maximize business performance. Steven can be reached at stevenw@embedcard.com and Tel: +44-7821-525092.

Embed CEO, Adam Steinberg stated that “Embed is delighted to announce these key appointments to meet the growing demand for Embed products and services. The strength of Embed lies in its talented team of highly experienced industry professionals who really understand the customer’s business. These appointments further strengthen our proposition to customers”.

In addition to new faces, Embed is also increasing its profile at international trade shows and will be exhibiting at the upcoming Asian Attractions Expo Hong Kong and Bowl Expo USA in June followed by the Euro Attractions Show Berlin Germany in October. These trade shows will present customers from all over the world with an opportunity to come and meet the Embed team and learn about the operating advantages that Embed systems can bring.